||Greg Noll has never been media shy. Beginning in 1956, a good part of Noll's career in surfing was photographed, written about and printed -- in his own movies, in other people's movies, and in books and magazines. By the mid-'60's, Greg Noll Surfboards was among the biggest factory retail operations in California. Noll himself has become the most famous big-wave rider of all time. He was called the Bull, for charging into some of the most dangerous big waves imaginable.